Rui Cruz

Assistant Professor at Universidade Europeia since 2001 and Integrated Researcher at UNIDCOM/IADE, with investigation interests and published articles in several management areas, has a PhD in Management and Marketing from the University of Sevilla. Also has a DEA from the same university and an MBA in Strategic Foresight at IESFF, Lisbon. Professionally, he worked in the field of advertising at the service of large international agencies such as Publicis, ITT marketing services and BBDO in Portugal and abroad. Was also marketing director of one of the largest Portuguese banking groups and business consultant in the areas of business strategy and innovation.