GUAPA: Continente's energy drink created by IADE students is now on sale
The long-awaited energy drink "A GUAPA", whose branding and packaging was developed by students from the 3rd year of IADE's Design Degree, in partnership with MC, is now available for sale. The winning group, made up of students Beatriz Pereira, Flor Marques da Silva and Tiago Rebelo, conquered the challenge and now consumers can enjoy this new exclusive brand of energy drinks in all Continente shops.
The winning proposal, unveiled as part of the IADE Day celebrations on 21 March 2023, surprised with its creativity and quality, and was developed during the challenge launched between April and May to 3rd year students, as part of the Visual Design Curriculum Unit. Teachers João Batalheiro Ferreira and Fernando Mendes guided the students throughout the process.
This is a continuation of the success of the IADE Creative Challenge, which every year promotes collaborative projects between students and Portuguese companies/brands in the areas of Design, Marketing, Photography, Technology and Communication. With the launch of "A GUAPA" in Continente shops, the project demonstrates its effectiveness in bringing innovation to the market and opportunities for IADE's young talents.
